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Users make an error while getting so used to typing in their old password that they have forgotten they changed it. That's why the response should explain exactly not matching correctly that is the password or the email address. However, the user should get help via a login task efficiently and effectively. That's why it reduces conversion rates and engagement. On the other hand, users, who are not logged in yet, would read, 'One of these two fields is wrong but I shall not tell you which one.' It does not allow them to fix user's problems instantly. įurthermore, the Generic responses such as 'Your email or password doesn't match' usually do not provide meaningful feedback for users. However, it develops fair enough frustration for users, which resulted in their instant quiet. It leads to multiple attempts before a successful login. When users face a log-in problem, there is a high chance that they have entered a wrong combination of a username and password. For example, we forget our password, username, or the email address through which we signed up.

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That's why we all intuitively do internet surfing until something goes wrong and an error occurs from our side. For most people, logging into sites or apps is standard and a part of their daily routine. Here we will discuss frequent errors users often meet when logging in. Despite how much users try to avoid making an error, it is impossible to eliminate user errors.